A BIG IDENTITY FOR A BIG COMPANY
The SATS Elixia group is the second largest fitness company in Europe — 8000 employees, 418 000 members and 160 health clubs in total. We updated the Elixia brand identity through a new interior concept, including a new custom display typeface designed for large scale wayfinding. The concept has already been rolled out across 9 premises, covering more than 18 000 square meters. That´s why we needed to think big together with Face 37, our project partner for the type development.
ELIXIA—Elixia Display character set
ELIXIA—Elixia Display in use