PP

A BIG IDENTITY FOR A BIG COMPANY

The SATS Elixia group is the second largest fitness company in Europe — 8000 employees, 418 000 members and 160 health clubs in total. We updated the Elixia brand identity through a new interior concept, including a new custom display typeface designed for large scale wayfinding. The concept has already been rolled out across 9 premises, covering more than 18 000 square meters. That´s why we needed to think big together with Face 37, our project partner for the type development.

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ELIXIA—Elixia Display character set


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ELIXIA—Elixia Display in use