PH
Patrik Lindell
PP
Lynxeye

35 by Imperial

Imperial is the best selling whisky brand in Korea. Since the release of IP classic 12 in 1994, it’s been pioneering local Korean whisky and launched ground-breaking innovations as the first anti-counterfeit device. This time Pernod Ricard, the owner of Imperial, commissioned us to express their latest innovation – a smooth spirit drink in the low-ABV category (35%). Stripped back to the essentials, the bottle makes the product the hero. Leaving just the name, printed on a diamond shaped bottle.

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PERNOD RICARD—PACKAGING