35 by Imperial

Imperial is the best selling whisky brand in Korea. Since the release of IP classic 12 in 1994, it’s been pioneering local Korean whisky and launched ground-breaking innovations as the first anti-counterfeit device. This time Pernod Ricard, the owner of Imperial, commissioned us to express their latest innovation – a smooth spirit drink in the low-ABV category (35%). Stripped back to the essentials, the bottle makes the product the hero. Leaving just the name, printed on a diamond shaped bottle.

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