Transformed — inside and out

Tangent GC has transformed their full range of washing products. We were asked to improve the packaging in parallel. The new square bottles are made of lightweight bioplastic from a renewable resource. They come in two new sizes, 500 ml and 1000 ml, that cover everything from everyday detergent to specialty products like cashmere and hypoallergenic detergent. All products are vegan and cruelty free, and produced in Sweden. The utilitarian typography treatment and information hierarchy follow the same structure as found on our previous designs made for Tangent GC. The new products will be found in well-established fashion, concept and department stores around the world from March onwards.

01
02
03
01
bioplastic from a renewable resource


02
500 ml and 1000 ml


03
complete range